SEM stands for Search Engine Marketing. This is among the most effective methods of growing your business in a competitive and fierce market. Given that there are millions of businesses vie for same attention, it is never more important to tap the online market place.
With such, SEM is undoubtedly the most effective and proven way of promoting your products and/or services. Ultimately, this can help in growing your business.
SEM is the action of marketing a business by using paid ads that appear on SERPs or Search Engine Results Pages. Advertisers are bidding on keywords where users of the services like Bing and Google may enter when searching for a particular service or product. This then gives advertisers the chance for their ads to appear beside the search queries.
These advertisements are also known as PPC or Pay-Per-Click which come in different formats:
- Small text-based ads
- Product listing ads
- Product-based ads
The biggest strength of SEM is the fact that it is providing advertisers the chance to put their ads right in front of customers who are all set to buy. There is no other medium of advertising that can match this, which is the reason why SEM is extremely effective.