Strategic Growth Plan For A Business

Posted on By Kuyra Timayev

We help your organization to get a grip on business growth with a realistic growth strategy.

Business growth: how does it work?

Without a growth strategy, business growth is just an illusion. Business growth can be expressed in different ways: more employees, more customers, more turnover, or more profit. But for the healthy growth of an organization, the ability to continuously attract new customers is crucial. To create this capability, we focus on developing a growth strategy for marketing and sales. After all, these departments are primarily responsible for generating new customers. If you are interested, visit this site LA Century Law.

 

Business growth with a realistic growth strategy

Our focus is on natural, organic growth; sustainable growth under its own power and with its own people through marketing and sales optimization. Our growth strategy is focused on analyzing and optimizing marketing, sales, and the collaboration between these two teams. We know from experience that if marketing and sales are a well-oiled machine, lead generation becomes an effortless process. If these are performed by teams that are perfectly aligned, you can build a well-oiled lead generation machine.

Strategy

For this pillar, we look at whether a strong positioning has been determined and whether there is an insight into the market. We zoom in on the strategy of marketing and sales, and what it is now based on.

Synergy

The collaboration between marketing and sales is examined: are common goals being pursued? Our regular meetings are scheduled in which feedback and action points are formulated?

Excellence

This pillar deals with the implementation of the strategy and maps out the use of the current marketing and sales resources.

Technology

Which software and tools are used by marketing and sales? Do these fit the organization and the formulated strategy and goals? Are they used correctly and are the desired results achieved?

Processes

In order to reach and convince prospects, processes must be efficiently set up. Are all marketing and sales processes transparent and recorded within the teams? Is there predictable marketing and sales funnel? Do the processes have a clear structure?

Data & insight

It is important to make your marketing and sales campaigns measurable! Ask yourself to what extent data is collected and analyzed within your company. Is the strategy also continuously optimized based on the data? Through data analysis, you can provide insight into the marketing and sales funnel and find out what a certain activity yields to customers. This way you can base your strategic decisions on facts.

Growing through a repeatable & predictable process

Business growth is therefore not a ‘black box, or only dependent on the persuasiveness or goodwill of the sellers, but it consists of concrete steps that you can follow and that leads to concrete growth results. By introducing structure to the marketing and sales process, we ensure growth and continuity at the same time. It ensures that the organization grows in a scalable and predictable way and that setbacks are absorbed, without sacrificing growth in the long term. That is the basis for years of growth and in our view the ultimate goal of every organization.

Why Choose a Robo Advisor Over an Online Trading Platform

Posted on By Malkh Arsanukayev

Today’s technological advancements have given ordinary folks the confidence to invest on stocks and securities in order to grow whatever little money they’ve saved.

Digital investing for most millennials means using the trading platforms of investment brokers. On the other hand, the Gen Xers and lately even the Baby Boomers, who are admittedly less savvy when it comes to digital technology, prefer to entrust their savings to digital investment managers who offer investing services via an online platform called robo-advisor.

The younger generation of investors prefer the online trading technology of online brokerages because they are more comfortable managing and controlling their investing and trading activities. The older generation of investors, on the other hand, prefer letting digital wealth managers do the investing on their behalf but based on their risk tolerance as investors.

Yet not many are confused when deciding between online trading platforms and robo advisors. The wealthier ones though just stick to traditional human wealth managers who contend that robo advisors, lack empathy and sophistication in analyzing investing options.

What is a Robo-Advisor and What Makes it Different from an Online Trading Platform

First off, a robo-advisor is a web-based digital technology that allows simple folks with minimal amounts to connect with a wealth manager — for the latter to make sound investing decisions on their behalf. Robo-advisors offer algorithm-driven financial planning and investing services based on the individual’s personal finance, goals and risk-tolerance of clients.

Although robo-advisors furnish financial advice, they automatically invest the assets (cash, stocks, securities, etc.) of their clients. In doing so, they furnish their clients with online tools to use in monitoring where and how their assets are being invested. Generally, robo-advisors invest only in traditional investment products, like stocks, bonds, mutual funds or exchange traded funds (ETFs).

Online trading platforms on the other hand, are digital platforms provided by financial market intermediaries who act not as investment managers, but as brokers. The users of the broker’s trading platform make Investing decisions and take trading positions by following and analyzing trading signals, and other critical market data furnished by the broker-cum-platform provider.

Another main difference of online trading platforms is that they also offer trading opportunities for financial derivatives like contracts for differences (CFDs) on EFTs, precocious commodities, foreign currencies and even cryptocurrencies.

The Advantages of Using Robo Advisors

The advantage of using robo-advisors is that it eliminates the need for investors to do the analyzing, similar to the financial services provided by the traditional human wealth managers, but at lower costs.

Generally, robo advisors charge annual fees based on the total account balance of customers, usually between 0.2% and 0.5%. As opposed to traditional wealth managers, who in the first place, require large amounts of investment money, charge fixed fees as well as collect commissions from the profits gained by their clients.

Why Choose True Potential Investor and Its Robo-Advisor

True Potential Investor has been part of the automated financial services industry since the early adoption of digital investing platforms known today as robo-advisors. If one is to ask “is True Potential any good?, the following awards received by this digital investment manager, since its founding in 2007, will provide the answer.

  • 2011 Best Use of Technology by an Advisor Award from the Money Marketing Awards
  • Best Support Service Award and Best Use of Technology from Money Marketing Awards for 6 consecutive years;
  • 2015 Best for Innovation and Best for User Experience from the Direct Platform Awards
  • 2017 and 2018 Best Platform Provider AUM Under £25 Billion Award from the Schroder Platform Awards
  • 2017 European Business of the Year Award
  • 2017 Business Partnership Award from The Guardian
  • 2018 European Public Vote Award from the European Business Awards, and
  • 2018 Best Platform for Innovation Award from the Platform Awards

Securing Continuous Growth for Your Business

Posted on By Deti Usamov

Your success in buying houses in or starting a business comes down to how much knowledge you have of the market and how much of it you can actually put into use. If it is about business, then you are probably aware by now that there are literally hundreds of decisions that you have to make on a daily basis. Each decision is crucial for it can make or break the growth and success of your business.

Guided Decisions

In order to make sure that you are making the most sensible decision for your business, it is highly recommended to work with a coach or mentor. This is literally the smartest move that you could ever make. Without a doubt, there are more expenses that have to be dealt with and not to mention, the time you have to commit to be mentored by someone.

However, you should know that without proper guidance, there is a limit on how fast your business grows and to how much you can make improvements. Ultimately, it is going to cost you more in the long run than having to make sacrifices today.

Why is it a Good Idea to Hire a Mentor?

As you decide to work with someone who has been exposed in the industry you are in or has unique knowledge that you could tap on, it lets you avoid committing mistakes. At the same time, they can give you inputs that will allow you to steer clear of challenges that can hamper the growth of your business.

An experienced business coach can provide a different point of view with your situation and use their personal experience and expertise on showing you the right path. This can be anything from solving a problem, moving forward with your business or even optimizing an existing process.

To whom Coaches are Good for?

A lot of entrepreneurs think that business mentors or coachers are only ideal among those who are struggling and have not seen results. But it is actually the contrary. Even successful businesses and entrepreneurs who have generated millions or even billions of fortune are still using business coaches. This is to ensure that they’re still at the best of the competition and leading the pack.

So for any business and entrepreneur out there thinking whether to hire a business coach or not, this may just be the sign that you are looking for.

Finance: The Blood Of Economic Activities

Posted on By Kuyra Timayev

Finance and economic activity

Finance is generally considered to be the “blood” of economic activity. Not only is the economy not possible without the circulation of money, but if it stagnates, it will cause great turmoil in society. As a result, in every country, nations used to make a number of arrangements to control most of their financial activities. Even in the latter half of the 20th century, such a system did not change, and governments prepared various laws to limit the activities of financial institutions.

The financial big bang started in the late 1990s
So what about your current financial business? First of all, it’s a big change from 20 years ago. Financial institutions have gained great freedom regardless of the type of business due to the major reform of the financial system (Japanese version, Financial Big Bang) that has been gradually implemented since the end of the 1990s in line with the global trend of “financial liberalization”. The attitude of the country (administration) has also been replaced from “supervision” to “surveillance.”

Not only is the movement of funds free to move globally, but interest rates, fees, insurance premiums, etc. can now be freely decided by each company like ‘Singapore forex broker’. The barriers that separate activities by business type are also lowered and banks can sell not only traditional products such as deposits and loans but also securities and insurance. It has also become possible for financial holding companies to operate financial groups. For this reason, major banks called Mega Bank have set up financial holding companies and have banks, trust banks, securities companies, leasing companies, asset management companies, consumer finance companies, etc. under their umbrella. Of course, finance is an important infrastructure that supports the world and national economies, so many efforts require notifications and permits. Still, I’m much freer than before.

“Finance” and “information” are very closely related. Most modern financial businesses are established by “rewriting information” without moving money. In other words, the financial industry can be said to be an industry that is established by handling vast amounts of information.  Banks and other financial institutions have been actively introducing computer systems over the past half-century, focusing on improving the speed, efficiency, and convenience of information processing. You can withdraw deposits at convenience stores without going to the bank, you can easily shop with your card, and you can buy and sell securities on your computer or smartphone because the “information rewriting” mechanism has evolved.

How has the financial business changed?

Next, let’s sort out what has changed in the field of financial business.

  • Efforts have been made to strengthen competitiveness, such as improving product and service capabilities and thoroughly reducing costs.
  • In addition to the awareness of being a public job that supports economic activities, the awareness of making oneself a “service industry” has increased.
  • Unprecedented initiatives such as market research and marketing have become more important.
  • In addition to the role of providing financial functions to support living and industry, expectations and roles as a device that actively produces profits have increased.
  • The financial industry is evolving into a globally competitive industry that produces enormous profits.
  • Being free means more responsibility, so in addition to increasing capital, governance and compliance are being strengthened.

Getting Funds for Your Business

Posted on By Deti Usamov

Businesses have unique needs. Thus, don’t expect a one-size fits all financial solution. Both your vision and financial situation will have an impact on how it is going to shape your business in the future. Do you think that businesses such as school fees debt collection spruce up out of nowhere? The moment that you know how much funds you need for your start up, that is when you can totally find out how you would get it.

Self-Funding Your Business

Self-funding a business is otherwise called as bootstrapping. With self-funding, it allows you to leverage your financial resources as a way to support your business. Self-funding also comes in form of turning to friends and family for capital or even using your personal savings account or tapping to your 401k.

Through self-funding, you will be able to keep full control of your business. However, this also means that you take the risks all by yourself. You have to be careful not to overspend. At the same time, be extra careful if you opted to use portion or your entire retirement account. You may face penalties or expensive fees or even damage your ability to retire at an early age.

Seek Capital from Investors

Believe it or not, there are a lot of investors who are willing to give budding entrepreneurs the funds they need to start their business. They do this in form of a venture capital investment. This type of investment is usually provided in exchange of ownership share as well as active role in the firm.

Venture capital is different from conventional financing in many different ways like for instance, venture capital is focused primarily on:

  • High-growth businesses
  • Invests capital in exchange of equity than debt
  • Taking higher risks in return of bigger profits
  • Longer investment horizon compared to traditional financing

Nearly every venture capitalist wants to have a seat on board of directors at least. Thus, be ready to give up part of your ownership and control to have funding.

How to Get Venture Capital?

The only question left now is, how you could find such investors? Well, there is no assurance that you can get a venture capital but, the process normally follows certain steps which includes finding an investor, sharing your business plans, going through thorough review and work out with the terms. Now, assuming that everything is agreed by both parties, then comes the part you are waiting, investing.